Bachelor of Science in Business Administration
Concentration in Marketing
Concentration in Marketing
The Colorado Tech Online Bachelor of Science in Business Administration with a concentration
in Marketing provides students with the knowledge they need to succeed in an industry
that features some of the highest wage and salary growth rates in the entire employment
field.
For individuals with business savvy, strong communication skills and a high level
of creativity, opportunities in Advertising, Brand Management, Marketing Research
and many other fast-paced, exciting fields will continue to present themselves.
In fact, the U.S. Department of Labor estimates there will be a 29.1% job increase
in marketing-related positions by 2010.
This online degree program will prepare graduates with an understanding of the intricate
relationships between organizations and their customers. Course content has been
developed to emphasize current marketing trends and opportunities for success. Some
of the courses in the Bachelor's (BSBA) in Marketing degree program include:
- Consumer Behavior Fundamentals
- Personal Selling and Customer Focus
- Marketing Research Practices
- Integrated Marketing Strategies
- Principles of Advertising and Public Relations
- Applied Marketing Management
Like all of Colorado Tech Online's revolutionary degree programs, our BSBA in Marketing
is taught via our Climb Learning System, a personalized multimedia platform with
rich, interactive courses; tutorials; and activities that engage students in a dynamic
learning experience.
Courses are taught by established professionals in their field, giving students
valuable opportunities to derive insights and real-world perspectives from experts
in the marketing field.
Colorado Tech Online students with no previous college experience can complete this
online degree program in about 2 1/2 years. Students with prior college credit,
military experience or an Associate's degree may be eligible for the Colorado Tech
Online
Baccalaureate Degree Completion Program.
In some cases, this program may shorten the length of the degree program to 15 months.
CTU Academic Certificates Included in This
Degree Program
You can earn nine CTU Academic Certificates without adding classes or tuition cost
as you work toward the completion of your Bachelor's (BSBA) in Marketing online
degree. Attaining these résumé building certificates can help you
take your career to new heights. This Bachelor's (BSBA) in Management includes the
following certificates:
Basics of Accounting and Finance
If you lack training in accounting and need to know the basics to advance in your
career, then this program is for you. You'll develop fundamental knowledge of processes
that influence financial and managerial decisions that you can then apply in a variety
of organizations—small and large businesses, not-for-profit organizations,
governmental agencies and the military.
Business Fundamentals
If you want to sharpen your management skills and understand the basics of business
necessary for successful performance in today's dynamic business environments, then
this is the certificate for you. This certificate provides a common body of knowledge
related to business, human resources, marketing and technology.
Business in the Global Environment
In the 21st century, the vast majority of employees will be involved in international
business. Some may be assigned to international managerial or technical posts, and
others may be employees of domestic business, government and non-profit organizations
that employ multicultural work forces. Today, even a small local business needs
to understand its role in a growing global marketplace. This certificate focuses
on the skills and knowledge necessary to manage effectively in a global, diverse
business environment. You will develop the global viewpoint appropriate for the
business and technology leaders of today.
Human Resource Development
Increasingly, chief executive officers (CEOs) claim that the management of people
is vital to the success of their organizations. The goal of human resource development
(HRD) is to improve the performance of organizations by maximizing the efficiency
and performance of people. As a result, HRD is one of the fastest growing areas
of professional endeavor. This certificate program was designed to supplement the
Human Resource Management certificate by developing skills in four additional key
areas of human resources. This program is for human resource management professionals
who want to develop effective management skills, seek professional advancement or
gain professional recognition.
Management Essentials
Are you a manager interested in increasing your effectiveness? An individual looking
to move into management? Now you can acquire an in-depth understanding of the basic
concepts of management and change while exploring the manager's role. Gain insight
into human behavior and the manager's responsibility in organizations. Learn how
the best managers manage for success. This program prepares you to become an entry-level
supervisor and advance to a management-level position. As you develop your management
skills, your ability to contribute to your organization's achievements will begin
to soar.
Organizational Systems Improvement
Today's competitive environment has forced information technology companies and
companies in other industries to look beyond individual process improvement to the
way their entire organizational systems work. This has resulted in firms examining
how they function internally and how they interact with suppliers and customers.
The degree to which companies can effectively understand these functions and take
steps toward improvement will continue to be a key factor in creating a sustainable
competitive advantage. This certificate provides the foundation to understand how
to make strategic changes in the appropriate organizational systems.
Project Planning
Business leaders and decision-makers are continually responsible for organizing
and directing teams of workers to create a specific outcome in a given time frame.
Project management expertise is essential to organizations as they realize the advantages
of resource utilization, which can bring products and ideas to the market in less
time and at a reduced cost of development. This certificate is intended to provide
students with a 'big picture' approach to Project Management, especially the 'nuts
and bolts' aspects to planning of a successful project.
Sales and Marketing
The distinction between sales and marketing is clearly defined in this certificate.
You will learn concepts and skills associated with managing a sales force, supporting
the sales department with effective advertising and public relations, and creating
and implementing a marketing plan. You will also learn the nature of sales promotion
and direct marketing along with planning, control and testing. The use of media,
building relationships with the media, types of media and the way they do business,
and budgeting for a marketing plan are also included.
Marketing Research
In an increasingly competitive environment, a solid foundation in the basic knowledge
of marketing research is more important than ever. This certificate covers all aspects
of desk and field research, including designing research instruments, collecting
and analyzing raw and statistical data, supply and demand analysis, and the economic
nature of production and costs. Also included are studies of behavior that consumers
display in searching, purchasing, using, evaluating and disposing of products.
*The 15-month Bachelor's degree is a 2+2 program and assumes that all associate-level requirements have been met through an Associate's degree or the equivalent. CTU Online students with no previous college experience can complete this degree in about 2 ½ years.
View all degrees available in the School of Business