Master of Business Administration (MBA)
Concentration in Marketing
Concentration in Marketing
Colorado Tech Online's Master of Business Administration (MBA) with a concentration
in Marketing is designed to instill students with an industry-current understanding
of the functional aspects of business and to help them cultivate the visionary abilities
that innovation requires.
Courses are taught by instructors who have professional experience in the exciting
and ever-expanding field of marketing. Students will have opportunities to absorb
first-hand knowledge and meaningful perspectives that they can apply to their own
professional objectives and strategies.
The emphasis of this program is on preparing students to develop and use skills
in marketing research methodologies, e-marketing and customer relationship management.
Students will also learn how to adapt marketing strategies to international and
global levels. This is a career-focused MBA program designed to help students learn
real-world skills like developing marketing plans and creating surveys.
The focus of the program is to help prepare students to pursue career opportunities
in Brand Management, Commercial Marketing, Business Development, Marketing Communications
(IMC), Marketing Program Management and many other in-demand fields.
Courses are taught via Colorado Tech Online's revolutionary CLIMB™ Learning
System and include:
- Marketing Research Methods
- Marketing in the Digital Age
- International Marketing
CTU Academic Certificates Included in This
Degree Program
You can also earn two CTU Academic Certificates as they work towards the completion
of the MBA with a concentration in Marketing. These résumé-enhancing
certificates are built into the degree program without adding any additional courses
or cost.
Marketing Management
Leaders in marketing need the skills to make effective decisions to gain competitive
advantage. Creating strategic marketing plans requires sufficient research, analysis
of data, and integration of technology. Marketing managers also need to understand
the particular opportunities and risks in international marketing. These are the
skills addressed in the marketing management certificate.
Business Administration
Designed for individuals with a limited business background, this certificate provides
an understanding of accounting, economics, finance and statistics to prepare you
to interpret vital business information and make effective decisions. You will gain
practical business administration skills that can be applied toward an MBA degree.
*The 15-month Bachelor's degree is a 2+2 program and assumes that all associate-level requirements have been met through an Associate's degree or the equivalent. CTU Online students with no previous college experience can complete this degree in about 2 ½ years.
View all degrees available in the School of Business