College of Business and Management


Degree Program:  Master of Business Administration with a Concentration in Healthcare Management

  • Course:  

    MGM630

    -- Applied Managerial Marketing
  • Credits:  4
  • Prerequisites:  NONE
  • Description:  
    Emphasizes the application of marketing concepts, tools and the decision-making processes middle managers use in developing marketing plans, programs and strategies. The following subjects are examined within the marketing strategy framework: market analysis and measurement, profitability and productivity analysis, product development, promotion and pricing strategies, the logistics systems approach and the marketing plan. The student will apply the knowledge learned by structuring and presenting to the class a practical strategic marketing plan.


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Sampling of Additional Courses applicable to this degree program

  • Course:  HCM611 -- Managing the Healthcare Organization
  • Credits:  5
  • Prerequisites:  NONE
  • Description:  
    This course provides a general orientation to management practices in the healthcare field. The focus is on applying essential management concepts and processes to the unique social, physical, and emotional environments of healthcare organizations.

  • Course:  HCM621 -- Ethics, Policy, and Law in Healthcare Management
  • Credits:  4
  • Prerequisites:  NONE
  • Description:  
    This course examines key ethical, regulatory, and legal issues related to healthcare management and delivery of healthcare services. Emphasis is placed on the interface of ethics, policy, and the law on medical negligence, malpractice and professional liability, medical records, information management, patient consent, confidentiality, privacy, patient rights and responsibilities, contracts, labor relations, and other current issues.

  • Course:  HCM631 -- Systems in Healthcare
  • Credits:  4
  • Prerequisites:  HCM611  
  • Description:  
    This course focuses on issues facing healthcare systems in a changing environment. Students will examine resource allocation, risk assessment, and financing.



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